Coach and designer
I coach people who want more clarity and less overwhelm, and I design services that work better for everyone involved. Both come down to the same thing: understanding what’s really going on, and changing what matters.
See what I’m working on now.
Two ways to work with me
Most people come to me for one of two reasons. Start with the one that sounds most like you.
For people
For when you’re good at what you do, but tired, stuck or quietly ready for something different.
One-to-one and leadership coaching for thoughtful leaders, designers, creatives and sensitive entrepreneurs who want to make clearer decisions and build a working life that doesn’t wear them out.
For organisations
For when a service is complicated, stretched, or not working for the people who rely on it.
I join teams as a senior or lead service designer to research, map and redesign end-to-end services, working with staff, users and leaders in government, healthcare, social good and commercial organisations.
Hello, I’m Aimee
I’ve spent more than 15 years designing services for the NHS, the Ministry of Justice, the UKHSA, the Co-op and others. Along the way, I trained as a Co-Active coach and became an ICF Professional Certified Coach, and I’ve since coached more than 100 leaders from over 25 countries. These days I do both, and they feed each other.
"Aimee speaks two languages and comes from two worlds. She is the bridge between logic and emotion. That bridge is VERY POWERFUL."
Lauren C. - Founder of Upfront · Read more
Organisations I’ve worked with
Coaching accreditations and partners
Tell me a little about what’s going on, whether it’s your own work or a service you’re responsible for, and we can work out together whether I’m the right person to help.